October 5, 2022


Why Should You Buy Gold? When Should You Buy Gold?

For centuries, a well-regarded tactic has been to invest in precious metals, specifically gold. In today's economy, investors are looking for ways to protect their wealth from inflation, market volatility, and economic uncertainty. This is where gold comes in. It has been recognized as a valuable asset throughout history and continues to be a popular investment option for individuals seeking to diversify their portfolios. In this article, we will discuss the benefits of buying gold, why it's considered a safe haven asset, and when to buy it. Gold, which has chemical element symbol Au, has served as a popular store of value and a currency for several thousands of years. Gold was first used as a form of currency in ancient Egypt, and it was later used by the Roman Empire and other civilizations throughout history. Today, gold is still widely recognized as a valuable asset and is used in jewellery, technology, and as a means of investment.

What are the benefits of buying gold?

Investing in gold offers a significant advantage as it serves as a store of value, unlike paper currency. This is because gold has a limited supply and cannot be generated out of thin air. It is also resistant to corrosion and oxidation, making it a durable asset that can withstand the test of time. Gold has kept its purchasing power over centuries, and the metal's value has been widely recognized and accepted worldwide.

Hedge Against Inflation

Another huge advantage of investing in gold is its ability to act as a practical hedge against inflation. Inflation weakens the purchasing power of paper currency, leading to a significant decrease in the value of savings and investments. Throughout history, gold has proven to be a reliable hedge against inflation since its value has a tendency to rise with the increase in the cost of living. This is because gold is not an infinite resource, and as the supply of paper currency increases, the value of gold relative to that currency also increases.


Diversification is another reason why you should consider buying gold. Holding a diversified portfolio of assets can help reduce the risk of loss due to fluctuations in the market. Due to its low correlation with other asset classes like stocks and bonds, gold is an effective method for diversifying your portfolio. When the economy is uncertain, gold tends to perform well because it is not subject to the same market forces as other assets.

Safe Haven Asset

Gold is not only valued for its ability to diversify your portfolio and provide a hedge against inflation but it is also considered a safe haven asset. This means that during times of economic and political uncertainty, gold is seen as a valuable investment. This is because gold is not tied to the same market forces as other assets and tends to maintain its value even when the economy is struggling. Another advantage of gold is that it is a universally recognized currency, which makes it a dependable store of value during times of crisis..

Gold as a Store of Value

Gold has been used as a store of value throughout history, and this is still true today. It is a tangible asset that can be held and stored, making it an attractive investment option for those looking to preserve their wealth over the long term. Unlike paper currency, gold is not subject to inflation, making it a reliable store of value even in times of economic uncertainty.

When Should You Buy Gold?

You can invest in gold using different methods, including physical assets, ETFs, and gold mining stocks. However, each approach has its own advantages and disadvantages, and your investment goals and risk tolerance will ultimately determine your preference.

Physical gold, such as gold coins and bars, is a popular investment option for those who want to own tangible assets. Physical gold can be easily stored at home or in a secure vault, like at a bank, and can be sold or traded when needed. That being said, investing in physical gold does come with additional costs, like storage fees as well as insurance.

Gold ETFs, or exchange-traded funds, are another way to invest in gold. These funds invest in physical gold and allow investors to trade gold on the stock market. Gold ETFs offer the convenience of trading gold without the costs of storage and insurance. However, investing in gold ETFs also comes with counterparty risk, meaning that the value of the investment is dependent on the performance of the ETF and its management.

Gold mining stocks refer to the stocks of companies that work in gold mines. These stocks give investors access to the gold market without needing to buy physical gold or ETFs. Gold mining stocks can provide the potential for capital appreciation and dividend income, but they also come with higher volatility and market risk than physical gold or ETFs.

When deciding when to buy gold, it's important to consider your investment goals, risk tolerance, and the current market conditions. If you're looking to hedge against inflation or economic uncertainty, gold may be a good investment option. If you are seeking short-term gains, there may be other investment options that are more appropriate for your needs.

How does Matador work to eliminate the drawbacks in gold investment?

With Matador there is no need to worry about how your gold is going to be stored. All gold will be stored in Matador-certified vaults that are properly insured. Matador has also eliminated costly transactional fees for the user, meaning you will get the lowest storage prices available. With Matador’s platform, users are able to buy, trade, and sell their gold 24 hours a day. Matador also offers a loyalty program to earn points from their holdings. No longer will investors have to search for a reliable buy-back program.


In summary, there are loads of compelling reasons why you definitely should consider investing in gold. Gold can act as a store of value, hedge against inflation, and provide diversification and safety in times of economic and political uncertainty. When determining the ideal time to invest in gold, it is critical to consider your investment objectives and risk tolerance and select the investment option that aligns with your goals.Matador offers a new way to invest in gold that aims to eliminate the drawbacks of traditional gold investment options. Matador's app allows investors to buy and sell physical gold at the tap of a button, with no hidden fees or charges, making gold investment accessible to everyone. With its transparent pricing structure, fractional ownership of gold, and secure storage and insurance, Matador is a convenient and secure way to invest in gold. By incorporating gold into your investment portfolio, you can add a dependable and valuable asset that can provide stability and the potential for long-term growth.

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